Limited Edition motivational merch proven to achieve 33% more
Studies show a 33% boost in goal pursuit with clear goals & a daily reminder to make every moment matter
DROP IS LIVE NOW
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More than metal.
Since the Copper Age, heroes throughout history were awarded prized medallions memorializing their valor against all odds. World War I commanders rekindled the tradition of challenge coins, handing them out like badges of honor; symbols of elite dedication, a mark of the brave, a legacy of transforming ideas into action.
Every coin tells a story – of challenges accepted, struggles endured, victories achieved. A tangible token turning the invisible visible, a physical reminder of purpose, strength, unity.
And then there's the challenge coin check. It's simple: show your coin or pay the price. It's a test of readiness, a bit of fun, but more than that, it's about belonging. That coin means you're part of something bigger.
Heroes are made not born – you're next.
Today's the day for action.
EDC = every day carry challenge. Every time you feel that smooth metal at the bottom of your pocket, remember – change takes work.
Heroes are made not born.
My mission is creating the next greatest generation by helping us learn from our own heroes & then do the work to forge a new identity. (The work works on you more than you work on it).
Just start then keep going. Tiny steps add up.
– Daniel Bennett, hero in training
