Limited Edition motivational merch proven to achieve 33% more

Studies show a 33% boost in goal pursuit with clear goals & a daily reminder to make every moment matter
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DROP IS LIVE NOW

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First Edition

1% Better Medallion

1% better every day ★ everything great starts small ★ Festina Lente

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  • Proudly presenting the First Edition "1% Better" medallion featuring themes & lore representing the eventuality of micro becoming mighty given relentless focus, resilience & time.

  • 2.8mm of die pressed solid zinc alloy in your pocket is a powerful feeling – harness it to turn dreaming into doing today.

  • Finely finished in antique copper, its timeless beauty & simple elegance goes with everything – especially hard work.

  • At 1.75" diameter, it's just big enough to never forget while somehow just small enough for every pocket. No limits, no excuses.

  • Oh yeah - it flips like a boss & you'll be the king of every coin toss. 'Nuff said.

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Action isn't just celebrated, it's minted – since 5,000 BC

More than metal.

Since the Copper Age, heroes throughout history were awarded prized medallions memorializing their valor against all odds. World War I commanders rekindled the tradition of challenge coins, handing them out like badges of honor; symbols of elite dedication, a mark of the brave, a legacy of transforming ideas into action.

Every coin tells a story – of challenges accepted, struggles endured, victories achieved. A tangible token turning the invisible visible, a physical reminder of purpose, strength, unity.

And then there's the challenge coin check. It's simple: show your coin or pay the price. It's a test of readiness, a bit of fun, but more than that, it's about belonging. That coin means you're part of something bigger.

Heroes are made not born – you're next.

Today's the day for action.



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JOIN THE MOVEMENT

Action.
Momentum.
Transformation. 

EDC = every day carry challenge. Every time you feel that smooth metal at the bottom of your pocket, remember – change takes work.

Do The Work.

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From the founder


Heroes are made not born.

My mission is creating the next greatest generation by helping us learn from our own heroes & then do the work to forge a new identity. (The work works on you more than you work on it).

Just start then keep going. Tiny steps add up.

– Daniel Bennett, hero in training

Best day ever then bleeding out. Almost died then learned to walk again. Almost gave up then racing again. Tomorrow isn't guaranteed – forge life today. Join us.

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The hottest fire makes the strongest steel
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From fire, strength

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